coffee history

This book is a now classic social and economic study of the origins, apogee, and decline of coffee in the Parahyba Valley of South Central Brazil. Local society, the free-planters, professionals, tradesmen, and lower class citizens-and the slaves, are viewed through the routine of plantation life. The author shows how abolition, erosion, and bankruptcy transformed virgin forest into a wasteland of eroded hillsides and abandoned towns, of disillusioned planters and poverty-stricken black freedmen.

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

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What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century.

Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention.

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“The Anthropology of Stuff” is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each “Stuff” title is a short (100 page) “mini text” illuminating for students the network of people and activities that create their material world.　

From the coffee producers and pickers who tend the plantations in tropical nations, to the middlemen and processors, to the consumers who drink coffee without ever having to think about how the drink reached their hands, here is a commodity that ties the world together. This is a great little book that helps students apply anthropological concepts and theories to their everyday lives, learn how historical events and processes have shaped the modern world and the contexts of their lives, and how consumption decisions carry ramifications for our health, the environment, the reproduction of social inequality, and the possibility of supporting equity, sustainability and social justice. 　

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